How The Beet Lady Began
Karen Fitzpatrick-Dame
Founder, Formulator & Female Executive Officer
The Beet Lady and Life's Healthiest LLC
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My son became ill at the age of 12. His first symptom was a sensitivity to foods he had always eaten. The food sensitivities resulted in reactions that meant he could no longer eat some of the foods he had always enjoyed. While we were trying to figure out what was causing his health issues, I had to get creative and figure out alternatives that were still healthy, that he could also tolerate and enjoy. I adapted some of my own recipe's to align with his health issues and created other nutrient dense alternatives he could really enjoy. The first new creation was Beet Ketchup. Beets replaced tomatoes when they were no longer an option for him. It was an instant hit!
Beet Ketchup was his new topping and a staple in our household.
Beet Ketchup is a ketchup that can be used as a dipping sauce, marinade and topping on anything. The ingredients are from whole organic foods. There are no powder spices, no fillers, no chemicals, just good whole food from nature, which makes it a very healthy Ketchup.
As I perfected my recipe, Beet Ketchup evolved into The Beet Lady brand and now includes Beet Food Nutritional Therapy Blends.
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After completing my first two certifications as a Board Certified Holistic Health and Nutrition Practitioner, I started Life's Healthiest LLC, which is my Holistic Health business. I work with clients both domestically and all over the world to help them improve their health through diet, lifestyle changes, improved nutrition and clean supplements with an emphasis on food therapy. I also created Life's Healthiest Whole Food Therapy blends which detoxify the body, support healing and get the body back into balance with food.
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Cullen loves Beet Ketchup and We Know You Will Too!
Cullen Age 12.
Cullen Age 20
Professional Credentials
Karen Fitzpatrick-Dame, ChhC, AADP, also known as The Beet Lady and creator of Organic Beet Ketchup, Beet SuperFood Powders and Life's Healthiest Food Therapy Powders.
Karen is Board Certified in Holistic Health, Holistic Nutrition and Wellness Consulting With Concentrations In Thyroid Dysfunction, Hormone Imbalance, Lyme Disease and Mold Illness.
As a Board Certified Health and Nutrition Consultant, I have earned four Certifications as a Health Coach, Wellness Consultant, Holistic Nutrition Consultant and I am Board Certified by the American Association of Drugless Practitioners. My educational journey has equipped me with extensive knowledge in holistic nutrition, health consulting, and preventive health. Drawing on these skills and my knowledge of different dietary theories, I work with clients to help them make lifestyle changes that produce real and lasting results. Visit my health website at, www.healingsolutionshealth.com for more information.
The Beet Lady Is A Division Of Life's Healthiest, LLC
PRESS
January/February 2017
Edible Baja Arizona Magazine
Nine years ago, Karen Dame couldn’t have predicted that she would one day be known as The Beet Lady. Dame’s inspiration for her blossoming beet ketchup an
d marinara sauce business? Her son, Cullen.
In 2007, Cullen suddenly developed a severe illness that, among other things, left him unable to process many of the foods he had always eaten. As doctors and specialists attempted to pinpoint the culprit of Cullen’s acute sickness, Dame struggled to find foods that her son’s body wouldn’t reject. Dozens of digestive health books and four holistic nutrition certifications later, she came to one conclusion: nightshades were out. Produce such as bell peppers, tomatoes, and potatoes that Dame had been cooking with for years now made her son violently ill.
Dame began to re-create Cullen’s favorite foods in hopes that she might return to her son some of the normalcy he had so quickly lost. She began with ketchup and marinara sauce, two family staples, and started at the root: beets. “Beets are anti-inflammatory, high in vitamins A, B and C, rich in potassium, iron, folate, and manganese,” Dame said. Sweet, dense, and versatile, they also happen to be the perfect substitute for tomatoes.
Tomatoes aren’t the only thing missing from Dame’s ketchup and marinara sauce. The recipes call for coconut sugar in place of highly processed corn syrup, real onions and garlic rather than the more common dehydrated variety, and absolutely no “natural flavors.” (She lists “love” as the first ingredient in each of her products.)
As she learned more about holistic nutrition, joining communities on the Internet, Dame began to share her recipes with others who missed the simple pleasure of dipping a French fry in some good ketchup. “I’m very grateful to be able to share this with people who need it,” she said.
Sweet, dense, and versatile, beets are the perfect tomato substitute in foods like ketchup.
After years of tests and treatments, Cullen was diagnosed with Lyme disease and is now able to undergo disease-specific treatments—at a high cost. And so, Dame and her son packed up their and headed to the commercial kitchen at Mercado San Agustín hoping that The Beet Lady products might help to pay for Cullen’s expensive medical treatments. “Cullen is my business partner,” Dame said.
Thirteen months after starting The Beet Lady, Dame is amazed by how successful it’s been. While her original business plan was to sell directly to customers, Dame has been filling huge orders thanks to companies like One Stop Paleo Shop; she sells to more than 40 stores across the country. “I am of the philosophy that whatever opportunity comes my way I will never say no,” she said.
Still, the basis of The Beet Lady business model remains the same. Dame continues to hand-deliver her products to local customers to support their healing processes. “The business is coming full circle,” Dame said, “because Cullen inspired these recipes and now they’re helping to pay for his treatment.” That’s a beet everyone can tune to. ✜
Shelby Thompson is the online editor of Edible Baja Arizona.
February, 2016:
Kelli Bliss, Well-Known Food Blogger Writes About The Beet Lady
The Beet Lady
Founder of The Beet Lady Karen Dame concocted her recipe for organic beet ketchup for her son who suffers from food allergies and it out of love where she then broadened her product to much more than ketchup like marinara sauce!
I love beets not only are they healthy for they work perfectly in so many recipes soups, sandwiches and even salads.
Beet Lady products are high in vitamins, minerals and antioxidants.
They are also low in calories
Organic
Vegetarian
Vegan
Non GMO
anti-inflammatory
Beet Lady is free from
Night shades
Dairy
Gluten
Soy
Nuts
I came across The Beet Lady products online and was quite interested in them being that they offer ketchup that is made from beets!
Ketchup is the perfect topping for burgers, steak, eggs and so much more
I have never tried ketchup before that was made with I know one thing is that it sounded good
Karen was kind enough and provided me with samples of her unique products to review and here's what she sent!
Cranberry beet Ketchup:
I really loved the tart cranberries along with the sweetness from the beets it was the perfect combination of tart and sweet and made one delicious ketchup
Beet Root Facial Mask with probiotics:
Did you know that beets help with and wrinkles along with blemishes and dark spots?
The LactoFermented probiotic which is a lactic acid bacteria that controls the active ingredients while it helps heal the skin and improves cell renewal.
This facial mask was the best ever treatment I've tried it made my face feeling smooth along with a healthy looking natural glow
All you have to do with water, apply to face and neck let it wash your face and pat it dry for beautiful smooth soft supple skin!
This sauce was unlike any marinara sauce that I've tried before it was flavorful, offering the right amount of sweetness and was great on top of spaghetti squash and homemade meatballs!
Beet ketchup:
I liked the overall flavor of the ketchups it offered just the right amount of sweetness from the beets and tang them the perfect condiment for sweet potato fries!
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Disclosure:
I received no compensation for this was provided with the above samples to review in exchange for my honest opinion which in fact are my own.
February, 2016:
The Great Plains Laboratory Newsletter
Nomato? No problem! Nightshades are a Nightmare for Some
By Heather Getz
You may be familiar with the recent trend in the world of special diets, especially those that eliminate nightshade plants, like the Autoimmune Protocol Diet or Autoimmune Paleo Diet, of "" food items. Several dedicated home and professional cooks have worked hard to produce marinara sauce, ketchup, and other typical food favorites that have no tomatoes and no peppers of any kind (sweet or hot). This has been such a great thing for those of us who've had to eliminate nightshades because our bodies have an irregular inflammatory response to them. For some it causes or worsens rheumatoid arthritis. For me and those like me, it causes an inflammatory skin response or eczema, and may irritate our gut lining as well. Those with multiple sclerosis from following a version of a and/or autoimmune diet that cuts out nightshades and other potentially inflammatory foods. A great example is Dr. Terry Wahls, who reversed the symptoms of her multiple sclerosis by following her own customized anti‐inflammatory diet, the Wahls Protocol. Anyone with an autoimmune condition of any kind or even disorders that may involve brain inflammation, like depression, should look at eating an anti‐inflammatory diet, eliminating common inflammatory foods, as well as those they specifically have an allergy or sensitivity to, determined through testingAfter having already gluten, dairy, processed foods, GMO's, and more, it was a truly sad day for me when I had to cut out nightshades. The nightshade family of plants includes tomatoes, peppers (sweet and hot), , white potatoes, eggplant, and even goji berries and gooseberries. No tomatoes? No peppers? Those had been staples in my diet for as long as I can remember! And they're so good for you! Would I ever be able to eat Italian or Mexican food again? What about Thai and Indian food? Eating out at restaurants has become nigh impossible, as anyone on these restrictive diets knows all too well. Luckily, I love to cook. I've had very much modify my cooking at home to try to create things that at least feel and taste inspired by those cuisines, especially when I for myself.
I'd been reading about "" sauce for some time, but just thought there's no way it would be a satisfying substitute for marinara, so why bother going to the trouble of making it? There are varying versions of the recipe, but the primary swap for tomatoes is a combo of beets and carrots (there's also a version that uses pumpkin). I found a pre‐made product online by The Beet Lady, and decided to order a bottle of it. It was expensive, but I have to say, I was beyond impressed. I doctored it up slightly, adding a bit more Italian seasoning, red wine vinegar, garlic, and olive oil, but I was very pleased with both the texture and taste of it with my organic, gluten‐free, brown rice and quinoa pasta (yes, I still eat some grains) and seasoned ground beef. I bet it would be great over some (zucchini noodles) too. Do be aware that most is pink or in than red, but I suggest eating it in a dimly lit room, and you won't really notice the difference. The Beet Lady's sauce was really good (she also makes a ketchup that kids are apparently raving about.)
Judy's Wellness Cafe Newsletter
December, 2015
Naughty or nice, for richer for poorer, grumpily or happilyit is fun to spread a little cheer during this season of giving.
Each year I try to simplify the gifts. Naturally, I like to focus on all things healthy!
What makes you laugh and giggle? What makes you sigh with contentment? What makes you feel all warm and cozy inside? What brings you peace? What is a real treat?
These are the questions I ask about each individual on my list.
Homemade gifts need not be just children. This year I made two photo albums for family members on Shutterfly. I don’t know who might enjoy the albums more…I had the best time creating them! Creativity feeds the giver and the receiver.
The gift of time and attention is invaluable. Cooking a special holiday meal for someone, reading to an elderly parent, or the gift of tech support to those family members that lack the patience or capabilities….the list goes on.
Here is my annual list of a few of my favorite items/ideas:
: This is an amazing new company with some of the safest and most effective skin care products on the market. I recently became a consultant because… true confessions…I am a lotion junky! Frankly, I was so relieved to make this discovery. has a list of 1500 toxic ingredients that they will never use in their products. Wow. Our skin is our largest organ, after all. They have makeup, skin care, shampoo, kids products, and a few items for men. A wonderfully healthy present for all on your list. Feel free to reach out to me if you have questions.
Beet Ketchup: Yup! Read my previous post about the amazing creator, The Beet Lady, and her delicious concoctions. Whether you need to avoid nightshades in your diet or you just want a new twist on a sauce, this is a fun gift for all the chefs on your list. It has been a delicious addition to many of my dishes.
Adult coloring books: ! This is an extremely meditative activity and it is taking the country by storm. Tap your inner child or just hunker down a bleak winter night and grab those colored pencils. No experience or talent required, only the wish to relax and detach. some of my favorites, created by Tammi Hoerner!
Vitamin D: not the pill kind. Give the gift of outdoor time and fresh air. How about a gift certificate to an ice skating rink or ski resort, an invitation to hike in a nearby state park, or the promise of a picnic lunch on a warm and sunny day. Why not get rambunctious and outdoor games complete with hot chocolate. It is really the gift of connection, fun, and vitamin D. No technology required.
Honeysuckle Teahouse: the teahouse is closed for the they have a new online store. For the herb loving family member or the tea aficionado, they grow and process all of their teas and herbs. I go nuts there! 
Local artisans: I love Hillsborough Farmer’s Market! Not only do they have fresh produce, but they have fresh baked goods, jewelry, soap, , hand sewn aprons, knitted goods, decorative items, toys, and wooden furniture. Check in your area for markets where you can find one of a kind gifts for everyone.
Buddha Board: perfect for office or kitchen countertop and for all ages. It is inspired by the Zen idea of being in the moment and is the ultimate tool for learning to pull away and relax. All that is needed is a little water and then let your creative flow begin. You can also find these on Amazon.
If you can, try to do local, fresh, and sustainable. In the end….it is a gift to many.
Happy Holidays to all of my readers! I wish you time filled with laughter and spontaneity. I hope your holiday is meaningful, in whatever way that means to you. May joy be given and received in a spirit of peace and good health.
